Is Going Green Nothing More Than a Marketing Gimmick

Running head: MARKETING GIMMICK 1 Is Going Green Nothing More Than a Marketing Gimmick? Ong Shi Meng MARKETING GIMMICK 2 Is Going Green Nothing More Than a Marketing Gimmick? â€Å"Marketing† has a lexical definition, which is â€Å"theory and practice of commercial selling†, whereas the persuasive definition is â€Å"the activities of promoting products or services in order to gain profits or other advantages by changing consumers’ attitudes towards a brand†. Green marketing is somewhat similar, but it is the activities of promoting products or services that are presumed to be eco-friendly.There are many perspectives on green marketing, for example, it is just a marketing strategy of a corporate and it is mainly targeting on consumers who are concern of environmental issues. To put it simply, a business is utilizing green marketing tactics when their marketing message is targeting the eco-conscious members of the target market, for example, a Web hosting provider markets itself as environmentally friendly to prospective customers by touting the fact that their facilities is run by wind or solar power.Another example would be in food marketing, where you’ll find products marketed as organic or pushing the fact that it’s from local farmers (meaning less preservatives and less waste in transporting the food). Essentially, the marketing campaign revolves to some degree around appealing to a consumer base trying to be more environmentally friendly. While my overall outlook on green marketing is a positive one, because of its consumer-driven and often altruistic to at least a degree, I do think there’s a flip-side where certain green marketing techniques are simply gimmicks.First, there’s green-washing, the false claims about environmental issues to raise concerns with the public, convincing them there’s a problem that may not even exist, and then pushing your product as a solution. In this case, consume rs who fall for the trick are committing the fallacy of inappropriate appeal to authority. According to McGraw-Hill (2012), the fallacy means we look to an authority in a MARKETING GIMMICK 3 field other than that under investigation.Similarly, consumers tend to buy green products from an authority that is not specialized or professional in environmental issues. This is just deceitful, and we’re in a day and age now where it’s very likely you’ll be caught and publicly exposed. Lie is a deliberate attempt to mislead without prior consent of the target (McGraw-Hill, 2012). I also think the premium prices for green products will eventually become a thing of the past.As people come to  expect  more products to be environmentally friendly, their willingness to pay more (looking at the items as special in some way) will diminish. However, with the demand rooted in personal convictions, I don’t think the demand for green products will fade to match that price issue – companies will find a way to go green for less. When it comes to green marketing, the real key is to be sincere. If you truly care about the environment, and are acting out of that concern first and foremost, consumers will notice.Taking actions is definitely more effective than using emotive language, language that is purposely chosen to elicit certain emotional impact in order to promote products which might be useless for consumers. Focus on building a more sustainable business beyond simply being able to increase prices or appeal to the eco-savvy markets. MARKETING GIMMICK 4 References McGraw-Hill. (2012). Think. New York: NY: The McGraw-Hill Companies.

AIDS in Brazil Essay Example | Topics and Well Written Essays - 2500 words

AIDS in Brazil - Essay Example At this time, a group of health professionals emerged that was determined to re-model the public health system. Thus they started what it is known as the "health reform movement" in Brazil (Camargo, 2005). In 1982, there were held democratic elections for state governor after many years of military regimes. The opposition triumphed in some key states and members of the "health reform movement" were employed in the State Health Secretariats. Camargo states that through this new order "the movement towards integrated health policies thus began to gain ground, eventually resulting in the formation of the Unified Health Service - the SUS" (2005). In 1983, the first diagnoses of AIDS were made in Brazil. By that time the first official program against this disease was established in So Paulo. Eventually this initiative led to the creation of the National STD and AIDS Department (Sexually-Transmitted Disease -STD-) in 1985 when democracy was restored (Camargo, 2005; Avert.Org, 2008). In this year the first NGOs against AIDS began to be founded, such as the GAPA (Support Group for AIDS Prevention), the ABIA (the Brazilian Interdisciplinary Association for AIDS), Grupo Pela Vidda ("Group for Life") (founded in 1989), among many others (Avert.Org, 2008). According to Avert.Org (2008) "by this time, the rate of new HIV infections was rapidly increasing." Camargo states the following: "The number of AIDS-related deaths began to inc... Also in 1986 the VIII National Health Conference accepted the ideas of the health reform movement, which eventually influenced the health-relevant sections of the new Federal Constitution promulgated in 1988 (a watershed in Brazil's re-democratization). The Unified Health System (SUS) was thus born." (Camargo, 2005). The new Constitution had a heavy focus on human rights so this fact helped a lot in the fight against HIV/AIDS in Brazil (Avert.Org, 2008). Official prevention campaigns started in 1987. Camargo asserts the following about this period: "the idea began to be accepted that prevention involved battling prejudice and discrimination and promoting solidarity and the rights of people living with HIV and AIDS" (2005). According to Avert.Org the situation was not improving at the beginning of the 1990s. Avert.Org (2008) remarks that "not everyone was happy with the way that the government was handling the epidemic." Herbert Daniel, an HIV positive activist, published a book denouncing the failure of Brazil's government to handle successfully the negative effects of the HIV/AIDS epidemic (Avert.Org, 2008). At the beginning of that decade, the World Bank predicted that by the year of 2000 there would be 1.2 million people infected with HIV in Brazil (IAS, 2005; Okie, 2006; Avert.Org, 2008). Thanks to the agressive prevention and treatment programs implemented in this country, the actual figure was around 600,000 people living with HIV in Brazil (Avert.Org, 2008). The turning point can be found in the second half of the 1990s. Camargo states it as follows: "World Bank financing for projects in the health area completely changed the

Immediate and Continuing Care at the Surgical Department Essay

Immediate and Continuing Care at the Surgical Department - Essay Example During the post-surgical operation, part of my duty includes monitoring the patients for signs of shock, ensure that the patients’ surgical wound is free from infection, and manage the patients’ post-operative pain. At all times, surgical nurses should be able to deliver holistic care to the patients. It means that part of the duty of surgical nurses is to satisfy the pathophysiological, socio-economic, psychological and spiritual dimensions of healthcare. For this reason, it is equally important on the part of surgical nurses to carefully study and re-examine the health and socio-economic consequences of using a prolonged peripheral IV line and the possibility of generating avoidable infection out of using these devices. When I was assigned to care for Mr. Phillip, part of my duty was to regulate his IV line. While regulating his peripheral IV line, I started to wonder how often nurses should change their line to prevent the risk of IV line infection (ONE PROBLEM IDENT IFIED... Delete this part). Is it really safe to extend the patient’s peripheral IV catheter line for up to 96 hours? What does the NHS say about extending the patient’s peripheral IV catheter line from 72 to 96 hours? When exactly is the right time for surgical nurses to change the patients’ peripheral IV lines? To address these research questions, a literature review be conducted based on some peer-reviewed journals. Using search words and phrases like â€Å"health consequences of prolonged peripheral IV line journal†, â€Å"NHS peripheral IV line†, â€Å"hand washing IV line infection†, and â€Å"peripheral IV line 72 96 hours journal†, the researcher will gather evidenced-based journals directly from the databases of NCBI/Pubmed, Medline, and Pubmed Central. Based on the actual literature review, a proposed change will be highlighted in this study followed by describing its actual contribution to the nursing practice, the rational e underpinning the proposed change in patient care, alternative strategies and reasons underpinning the final choice of action, ways on how the proposed change in patient care can be evaluated, and its expected outcomes. Prior to the research study conclusion, the ethical and legal considerations behind the implementation of the proposed change will be tackled in details. Literature Review Intravenous catheterization is one of the most common invasive intravenous procedures being performed in patients who were admitted in a hospital. Basically, the main purpose of administering intravenous fluids on admitted patients is important in terms of promoting electrolyte balance in the human body, for rehydration purposes for patients who are dehydrated due to prolonged diarrhoea, to provide the patients with glucose (dextrose) to increase the body’s metabolism, and administration of water-soluble vitamins and other medications like antibiotics into intravenous line. (Morgan, Range, & Staton, 2007; Kozier et al., 2004, p. 1387). Since IV line insertion is invasive by nature, patients who are receiving IV fluids can be at risk of developing hospital-acquired infection. In most cases, the development of intravenous-related infection is related to the failure of health care professionals to apply a strict sterile technique when performing and managing the intravenous insertion and removal process (O’Grady et al., 2002).

Combined Forces Operation in WWII Essay Example | Topics and Well Written Essays - 1500 words

Combined Forces Operation in WWII - Essay Example To the Allies group were Brazil and China as well. On the other hand, the Axis was formed by Italy and Germany at the beginning of the war. Later, they saw the inclusion of eastern European states like Bulgaria and Romania as well as Japan. 62 million persons lost their lives in this confrontation between the Axis and the Allies according to the solar navigator website. Jet aircrafts, atomic weapons, radars, rockets, submarines, tanks and torpedo bombers are the examples of the inventions made during the WWII. Despite the estimated period mentioned on when the war started, many of historians have not reached into an agreement on the exact date of its initiation. However, the commonest of the dates used to signify the beginning of the war is 1939, when Germany attacked Poland triggering the French and British announcements of their entry to the war about two days afterwards. Various conflicts were reported from 1939 onwards until 1941 when the war was now a global affair. The war continued with various attacks being witnessed until 1944. 1944 was termed as ‘the beginning of the end.’ On 6th June of 1944 the Allies from the Western side attacked Normandy a German held warfront. The British 6th, USA’s 82nd and 101st and the paratroopers from Canada spearheaded this. Allies, however, suffered a big number of deaths. Artillery batteries of Germany pounded the beaches. Hedgerows helped the units of Germany by offering vantage points for the location of MG 42. Tankers had difficulties, though, due to the hedgerow lanes’ narrow causeways. They couldn’t rotate their turrets. Months afterwards, the Allies measured their progress in long yards as well as deadly rifle fights in Bocage. The forces of Germany were almost totally brought down in France while making a counter-attack. In the beginning of the year 1944, the Red Army, which was the Soviet military representation, was at the Polish border and as well lifted the siege of Leningrad. Come

Could the Tide be Changing (Travel Agency Management) Essay

Could the Tide be Changing (Travel Agency Management) - Essay Example and Horner, S. 2006). However the recent proliferation of the e-commerce business model has challenged traditional adage that â€Å"location, location, location† is critical to commercial success (Chaffey, D. 2006); effectively undermining the traditional travel agency distribution model, forcing travel agencies to re-develop and reformulate competitive strategies to sustain growth (Zhou, Z. 2003). This is further evidenced by the recent merger of package holiday specialists MyTravel and Thomas Cook in 2007 (Taylor, I. 2007). It was reported that the merger was driven by business necessity in order to ensure survival in the competitive nature of the market facilitated by the e-commerce business model (Taylor, I. 2007). Moreover, it was propounded that â€Å"the merger is predicted to save  £75million a year by 2009/10 through cuts in duplicated services and assets including staff, shops, aircraft, offices and IT systems, particularly in the UK† (Taylor, I 2007). Whilst some analysts reacted to the merger as a further nail in the coffin of the high street travel agent, the alternative question posed is whether this in fact matters in the digital arena (Taylor, I. 2007). Moreover, it is arguable that the proliferation of the Internet and online growth could in fact have signalled a new tide against the recent trend of losses and closures within the industry. The focus of this analysis is to evaluate recent business analyst forecasts signalling the decline of the high street travel agency within the emerging online market as evidenced by the rapid growth of â€Å"virtual† travel agencies such as Expedia and lastminute.com (Evans, N., Campbell, D. & Stonehouse, G. 2003) Whilst, the Association of British Travel Agents (ABTA) figures indicate a significant reduction in high street travel agencies (www.abta.com), this analysis will evaluate whether such

Araby Essay Example | Topics and Well Written Essays - 250 words

Araby - Essay Example The first words spoken by the girl of his dream was also about â€Å"Araby†, giving the reader the assumption that it will be a mythological place that he can escape from reality and his harsh environment. The story of â€Å"Araby† highlights the contradiction between reality and illusion through illustration of the transformation of innocence to the path of realization and disillusionment as a phenomenon that occurs in a child’s boyhood. The protagonist of the story is the matured boy who had once been the innocent boy depicted in the story. The story opens with the lines â€Å"North Richmond Street, being blind, was a quiet street except at the hour when the Christian Brothers' School set the boys free† (Joyce, 538). Paradoxically, even though they were free from school, even their play did not give them the desired pleasure, for it was an equally dull world, where not even play brought any stimulant for the children. All these descriptions of dullness a ctually create the backdrop against which the boy takes resort to an imagination larger than life and hence encounters a surprising disillusionment.

Book Review Essay Example | Topics and Well Written Essays - 1000 words - 5

Book Review - Essay Example These documents are tangible proof of the manner in which governments and titans of the industry have harmed their own people. What is most shocking is the tendency of investigating agencies to later help in the cover up operations mounted by these industrial giants and the so-called protectors of the citizens of the nation. These accounts of governmental apathy and disregard for innocents raises the troubling question of how safe are we, the populace of a nation. In this summary, we shall be discussing this hand in glove attitude of people in power, who treat common individuals as guinea pigs in their quest for control over the world. Edwin Black’s IBM and the Holocaust is a painstaking episode delving into the convergence of technology and the extermination of Jews in Nazi Germany between 1935 and 1945. It is a powerful documentation of how Thomas J. Watson’s (Chief of IBM at the time) greed and his desire to monopolize the emerging market of technological possibilities led him to make covert deals with Hitler’s government. Hitler was not the first man to hate the Jews, but his terrifying objectives of wiping out Jews from Europe was aided by the â€Å"solution providers† at IBM. The IBM Hollerith D-11, card sorting machine, which identified the Jews during the 1933 census, in a way sealed their fates forever. Edwin Black lays the blame for the condition of Jews as much on Hitler as the card machines provided to the Third Reich by Thomas J Watson’s company. These machines helped in cross indexing government, church and communal records. Edwin Black juxtaposed the movement of ma chines from one Nazi occupied territory to another and uncovered that it was these machines, using punch cards, all provided by IBM, which helped in the systematic slaughter to Jews. These lists can be termed as glaring instances of corporate misconduct, because the greed of one company fed the vicious ambitions of one individual,